The Buzzz is an insight consultancy spanning public service and commercial business. They believe the successful marketing of products and services requires an understanding of emotional context. Their approach to research focuses on 3 core areas to help make marketing or service delivery more effective, efficient, and emotionally engaging.
These are understanding your customers and users’ emotional responses to your product or service; establishing why and how far they trust your brand or organisation and finally understanding the nature of the relationship that develops between customers and you. This ultimate focus is where their offer integrates so well with the ‘customer first and central’ philosophy of Journey4.