Skip to content

Winners of The Consultancy Awards 2024 – Strategic Impact

Journey4 scooped top prize at The Consultancy Awards 2024, taking home Gold in the Strategic Impact category for their work with Northern Trains.

In March 2020, Northern became part of the Department for Transport’s public sector holding group (DOHL). Despite cost pressures and COVID-19, Northern partnered with Journey4 and took the brave decision to implement an all-new customer-driven business model. Fast-forward to 2024 and Northern has not just improved, it is has transformed. Northern is now one of the leading exponents of a customer-centric rail system, scored higher than other operators in an independent customer maturity assessment and contributes circa £2.5bn to the North of England economy.

Tricia Williams, managing director of Northern said: “Journey4 acted as partners in the truest sense, with a real focus on building the relationships with colleagues across our business. The strategy Journey4 developed with us has stood the test of time and continues to deliver a positive impact for the North of England.”

Jonathan Booth, Founder and Director of Journey4 added, “We are delighted to receive this Award, and we thank our client Northern Trains for putting their trust in us with this important project. I am proud of our wonderful team of consultants and everyone who contributed to the innovative approach we took. The awards celebrate the breadth, depth, quality and impact of consultancies and provide objective recognition of the hard work, ingenuity and care delivered by consultants across the globe and we are thrilled to be recognised.”

Marc Jantzen, Founder of The Consultancy Awards commented: “I have been blown away by the quality of the entries this year! Running a consulting business and delivering high quality consulting projects is tough. So, when firms get it right, whatever their size, budget, location or specialism, we believe they deserve proper recognition and an opportunity to celebrate in style! And that is exactly what we did”

Journey4’s approach to customer driven growth has seen them achieving success for their clients for more than 22 years, across Transport, Utilities, Government and Housing sectors. Journey4 transforms performance by inspiring our clients’ people to focus on the customer.

For more information please contact: Stuart Pearce at

The full list of Consultancy Awards winners is available to view here: